Facebook Launches 4 New Ecommerce Features

Facebook is introducing new ways for online retailers to get their products discovered by more customers and increase sales.

Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and drive sales.

Customers increasingly turn to Facebook as a discovery engine to find new products.

The company reports that 74% of people use Facebook platforms to discover brands or products online.

Certain categories of retail perform better than others. Over 85% of people surveyed purchased a fashion, beauty, furniture or electronic product they first discovered on a Facebook platform.

Now there’s new ways for customers to discover and purchase products, which means more opportunities for retailers to sell.